Sales & Business Development Roles

Sales Pros Who Turn Cold Leads Into Closed Deals

Our SDRs and BDMs drive revenue with targeted outreach, personalized follow-ups, and persuasive conversations that open doors.

We handle top-of-funnel prospecting, lead qualification, and appointment setting—integrated with your CRM and aligned to your sales targets. With AI-Amplified™ workflows and sharp messaging, our teams help you generate pipeline and close deals faster.

Check out our Sales & Business Development Roles
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Account Executive (AE)

Overview:
Owns the sales process from qualified opportunity to deal closure. Builds client relationships, delivers solution presentations, and drives revenue growth through consultative selling.

Core Responsibilities:

  • Manage full-cycle sales process for assigned leads or territories.
  • Conduct discovery meetings to understand client needs and align solutions.
  • Present product demonstrations, proposals, and ROI analyses.
  • Negotiate pricing, terms, and close contracts to achieve revenue targets.
  • Collaborate with SDRs, marketing, and technical teams to support deals.
  • Maintain CRM records, forecast sales activity, and meet quota expectations.
  • Foster long-term client relationships for upsell, renewal, and referral opportunities. 

Business Development Manager (BDM)

Overview:
Drives strategic growth by developing new markets, partnerships, and revenue streams. Focuses on high-value opportunities and long-term relationship development.

Core Responsibilities:

  • Identify, evaluate, and secure new business opportunities or strategic partnerships.
  • Build and maintain relationships with key decision-makers and influencers.
  • Develop tailored proposals, presentations, and value propositions for prospects.
  • Negotiate deals, contracts, and partnership agreements.
  • Collaborate with leadership to align business development with organizational goals.
  • Monitor market trends and competitor activity to inform strategic decisions.

Business Development Specialist

Overview:
Responsible for identifying and nurturing new business opportunities, building partnerships, and expanding market presence, typically focused on top-of-funnel growth.

Core Responsibilities:

  • Research and identify new markets, industries, or partnership targets.
  • Initiate outreach to prospective partners, clients, or key stakeholders.
  • Qualify business opportunities and align with organizational growth goals.
  • Support proposal development, presentations, and relationship-building efforts.
  • Track and report on business development activities and pipeline status.
  • Collaborate with sales, marketing, and product teams to align messaging and solutions.

Sales Development Manager (SDM)

Overview:
Leads and coaches the SDR team to optimize lead generation, qualification, and hand-off processes to drive pipeline growth.

Core Responsibilities:

  • Hire, train, and mentor SDRs to meet activity and conversion targets.
  • Develop outbound sales playbooks, scripts, and prospecting strategies.
  • Monitor team performance, providing coaching and real-time feedback.
  • Collaborate with sales and marketing leadership on pipeline generation goals.
  • Analyze SDR metrics (e.g., calls, emails, meetings booked) and implement improvements.
  • Support SDR career development and progression into closing roles. 

Sales Development Representative (SDR)

Overview:
Focuses on outbound and inbound lead generation by qualifying prospects and setting appointments for the sales team. SDRs are critical to building a strong sales pipeline.

Core Responsibilities:

  • Conduct outbound prospecting via cold calls, emails, and social media.
  • Qualify inbound leads based on defined criteria.
  • Engage prospects to understand needs and present relevant solutions.
  • Book qualified meetings or demos for Account Executives (AEs) or sales managers.
  • Maintain accurate records in the CRM system and track activities.
  • Collaborate with marketing to align outreach with campaigns and messaging. 

Sales Assistant

Overview:
Provides administrative and operational support to the sales team, assisting with prospect research, lead management, and sales process coordination to improve team efficiency.

Core Responsibilities:

  • Manage CRM data entry, lead lists, and sales documentation.
  • Assist with proposal preparation, presentations, and follow-ups.
  • Conduct basic market research and prospect identification.
  • Coordinate meetings, demos, and sales activities for team members.
  • Track sales pipeline updates and report progress to managers.
  • Support customer communications and appointment scheduling. 

Build Your Revenue Engine with Our Sales & Marketing Expertise

Interested in our Sales Development Specialists and Business Development Managers? Discover how our Sales & Marketing Expertise expands your capacity with essential services that support pipeline growth, outreach, and campaign performance.

We provide services such as outbound lead outreach, CRM database management, sales engagement operations, marketing support, campaign implementation, and performance reporting.

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We combine skilled professionals with powerful AI tools to work faster and smarter. Curious how? Join our AI-First Quick Start Call to see how we implement them.

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